The individuals I spent 7 solid days with became my media family. Not only did we spend every living minute tweeting or updating our status, but we attended press conferences and media breakfasts. I had the opportunity to attend the Midwest Automotive Media Association ( MAMA's) breakfast with the media. This was a time when the Hyundai Sonata won Vehicle of the Year award. Jim Farley of Ford presented his thoughts as to how they have become such a successful company over the last year through the use of Social Media.
Through Twitter, Facebook, Hulu, YouTube and FourSquare Ford has evolved an enormous fan base from their online activity. They realized this is the most engaging and important way to connect with consumers. Follow them on http://www.facebook.com/FordExplorer?v=app_158079477574953 to discover their GO DO campaign.
It looks like an awesome idea.. and a great way to gain publicity with just a small amount of money.
Of the entire week, Thursday night was by far my favorite! It was the First Look For Charity event. $250/ a ticket and all of the best food in the city was there. Belvedere martini's, unlimited sushi ( and of course every other food you could imagine), and free cadillac slippers! What more could a girl ask for?
I want that food!
ReplyDeleteI was wondering how does ford use hulu for advertisements? purely just ads or is there some sort of customization available.
Follow http://www.facebook.com/FordExplorer?v=app_158079477574953
ReplyDeleteThere's going to be teams competing against each other and showing America what they can do to win using their Ford Explorer. Jim Farley touched on the idea that they'll use Hulu as a way to post these episodes. They havent started yet.
Hey, I was there too.. Went last Sunday and I loved !
ReplyDeleteI don't think I girl can ask for anything else haha.. you seem to have had a awesome time! I wish I was in your shoes that week.. That must have been great! By the way.. the mercedes is mine.. I just bought it the night I went there ;P
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